10 Ways to Create Downtime to Recharge and Reboot During the Workday

This is the second post in a two-part series on why entrepreneurs need to rest, relax and recharge. What good are you to yourself or your business if you're laid up by burnout? A business can, at times, seem like a brand new baby you can't turn your back on. Come to think of it, even a baby sleeps. So how, pray tell, can you strike a balance between achieving business success and personal time? A great place to start is by changing those ideas of what constitutes taking a break. Some of us tend to be sort of all-or-nothing…

Why Time Off is Important if You Want to be a Successful Entrepreneur

This is the first post in a two-part series on why entrepreneurs need to rest, relax and recharge. The question isn't whether you can afford to take time away from your business, it's whether you can afford NOT to. It's ironic because some folks give up life in the corporate grinder for the 'freedom' of entrepreneurship. By the time they discover that starting a business can turn out to be a black hole of time and energy, they're already worn out. Building a business can, at times, be a lonely all-hands-deck ambition. Most of the time, the only hands on…

7 Easy Tips to Be Good on Camera [Video]

Your goal for doing videos is to engage with audiences and leave a lasting impression. So, of course, you want to be good on camera. Well, here are seven (7) simple, actionable tips to help you be better in videos to promote your business. With so much video content now on the Internet, these easy-to-apply tips will enable you to stand out in your videos. https://youtu.be/pOWclic8EFQ Give your voice the power to connect with customers in a way that makes them sit up and take notice. Check Out Our Camera Confidence Course below!

How to Get the Courage to Appear on Camera [Video]

Video is the best way to show your personality to customers. And it's your personality that will help separate you from others in a crowded business landscape. When you speak into the camera, you're sharing everything that's YOU with your customers; your thoughts, ideas, personality and mannerisms. Standing in front of your audience allows you to connect with them on a human level. So, even though you may be nervous about speaking on camera, just think of how much it can do to build rewarding relationships with your customers. https://youtu.be/BIutASSgkZM Give your voice the power to connect with customers in…

5 Easy Steps to Start Creating Your Own Marketing Videos [Video]

As small businesses trying to reach out to customers, we know we should add video to our marketing strategy. After all, everyone is on the Internet these days and they're watching videos. For some business owners, the idea of creating video content can seem overwhelming. Here's the thing: when it comes to marketing your business with video, it's not about perfection. It's about just doing it. Start where you are and tweak as you go along until you get really good at it. The idea is to keep learning and improving your technique with each video. To get you started,…

Christmas Video Marketing Ideas to Boost Your Holiday Sales

This is the second post in a two-part series on Christmas video marketing for your small business. The Christmas countdown is well underway! Well, for businesses at least. Now, before you go getting hopelessly snarled in Christmas lights, or cringing at the thought of acrimonious visits from distant but not-distant-enough relatives, won’t you spare a thought…for your holiday marketing? In our previous blog, we tackled planning your Christmas video marketing strategy. Now, we want to help you with some actual ideas you can try in your holiday videos. The main mission of video marketing is to build and strengthen bonds…

Plan A Christmas Holiday Marketing Strategy Using Video

This is the first post in a two-part series on Christmas video marketing for your small business. Christmas is the most wonderful time of the year for many of us. The awkward holiday office parties, the indestructible, mould-resistant Christmas pudding, bare-knuckle fights for the last parking spot at the mall; no wonder folks spend the entire year counting down to the Yuletide season. For businesses, it’s an opportunity to make hay while big spenders and bargain hunters go on the prowl in their tens of thousands. Video marketing can be a crucial ally in your campaign to be top-of-mind among…

Video Content Marketing and the Small Business [Video]

1: Connecting with customers previously beyond reach. 2: Saving a tonne of money (that we didn’t have anyway!) on traditional advertising. 3: Turbocharging our small business growth by raising our business profile That’s just the short list of all the things video marketing did to take our small business to an entirely new level. When we began using video to connect and interact with audiences, we noticed we were starting to get noticed. Engagement with video content marketing was changing the game for us, and this was with zero marketing budget. This might sound a little corny, but the people who followed…

Meet No Fuss Video [Video]

We've updated our About Us video. It's something we do from time to time to reflect our most recent work. What is an About Us Video anyway? Why do businesses today need one? Well, the main function of this video is to put a face to your business. That’s important in today’s hyper-competitive commercial environments. People prefer to do business with people. An About Us video cuts to the heart of who you are to the customer and what they can expect of you. It shows them your business isn’t a faceless entity. Rather, it's made up of ordinary people…

Why Winging It = Fumbling It in Video

"You can't wing your on-camera talk." "Don't speak off-the-cuff in your videos.” Blah, blah, blah. Every video coach or on-camera expert delivers the same old boring spiel, right? Yes, those with television or video experience often quote from a similar playbook. That doesn’t mean, though, that the advice about not winging it on camera is a tired cliché. To be effective on video, you have to be prepared. What kind of world would it be if flight attendants assumed that everyone knows the safety drill? There's a reason it's necessary to hammer home the importance of preparation versus winging your…