Why Winging It = Fumbling It in Video

"You can't wing your on-camera talk."  "Don't speak off-the-cuff in your videos.”  Blah, blah, blah.  Every video coach or on-camera expert delivers the same old boring spiel, right? Yes, those with television or video experience often quote from a similar playbook. That doesn’t mean, though, that the advice about not winging it on camera is a tired cliché. To be effective on video, you have to be prepared. What kind of world would it be if flight attendants assumed that everyone knows the safety drill? There's a reason it's necessary to hammer home the importance of preparation versus winging your…

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Is an Accent A Liability in Video?

This is the fourth post in a four-part series on taking the leap to go on camera to market your business. It is amazing to think there are people who believe they don't speak with an accent. What's that? We can practically hear the accent in that denial! The truth is we all have accents, some are more exotic than others. Our accents flavour the words we all speak. It's the calling card of our cultural heritage, geography and backgrounds. An accent is a complex melting pot of these influential bits and pieces. So yes, everyone, with the exception of…

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How to Muster the Courage to Step in Front of the Camera

This is the third post in a four-part series on taking the leap to go on camera to market your business. The jury is in. We're practically drowning in statistics and data going on about the unstoppable rise of video in the online realm. Ordinary folks, among them people who thought they'd never go near a camera, are using simplified video technology to broadcast themselves all over the world. Research suggests 5 billion videos are watched on YouTube every day. There's no shortage of compelling figures boasting about the growing role of video online. It's only natural that entrepreneurs and…

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Do I Have a Face For Radio?

This is the second post in a four-part series on taking the leap to go on camera to market your business. It's an old, cruel joke we remember from our days in the media. Someone would be derisively described as having 'a face for radio'. That is to suggest that a person isn't quite suitable for appearing on camera. But then, many of us today have those feelings of inadequacy don't we?  Am I good looking enough for the camera? Will people find me attractive and watch my videos?  Many of our insecurities about appearing on camera revolve around our…

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Can You Learn to be a Good On-Camera Presenter?

This is the first post in a four-part series on taking the leap to go on camera to market your business. "The camera's not for me."  "I just don't have a natural flair for being on camera."  There are lots of people flirting with the idea of doing videos to promote their businesses or accelerate their careers. What holds some hopefuls back, though, is a belief that some people are born to be on camera and others are born to watch them. It's this idea that makes us question whether being a good on-camera presenter can be learned. So, let's unpack…

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No Business is Too Boring for Video Marketing

This is the last post in a three-part series on using storytelling to market your business with video.  The belief that some businesses are too boring for storytelling through video is, perhaps, one of the most insidious misconceptions about video marketing.  You'd be amazed to discover just how many people think their businesses are too stuffy or humdrum for the cameras. Hey, you might actually be among those doubters!  Some of us simply aren't able to perceive what we do the way others can. Interesting, like beauty, is in the eye of the beholder. If every film director or documentary maker…

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Where to Find Stories for Video Marketing

This is the second post in a three-part series on using storytelling to market your business with video. Chiselling your brand into the consciousness of customers is probably one of your top priorities as a small business owner or entrepreneur. It's never been more crucial in today's hyper-competitive commercial environment in which shoppers increasingly look to that great oracle—the Internet—to tell them where to find what they need. In our previous blog on storytelling for business, we touched on ways to begin the process of identifying stories that will build digital bridges to your customers. This blog takes it one…

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What’s Your Story?

This is the first post in a three-part series on using storytelling to market your business with video.  If you're an entrepreneur, chances are the online community is a big part of your business strategy. However, connecting online with customers to develop leads and drive sales means you'll need to have a handle on your story.  Finding your story and sharing it through video is a great way to stand out in a commercial environment with limited elbow room.  Imagine for a moment a company offering financial services to small businesses. Sounds pretty straightforward—you need it, we've got it. Well, it's…

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