Video marketing has the power to grow businesses by boosting brand awareness, building customer relationships and opening doors to new opportunities.

How to Use Video to Create a Successful Online Course

This is the second post in a three-part series on making money with online courses. One of the questions that often comes from entrepreneurs testing the waters of course creation is, do I really have to go on camera to teach my material? Well, there are many course creators who simply use slides for their presentations. Others use screencast videos. As the name suggests, these videos record images of a computer screen. These are, technically speaking, videos and are a perfectly legit way to create an online course. There is, though, a difference between courses that perform well and those…

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How an Online Course Saved Our Struggling Business

This is the first post in a three-part series on making money with online courses. The phones stop ringing, clients begin peddling the old 'we'll get back to you' spiel, jobs dry up like water droplets on a hot skillet; these are the signs of a business in trouble. Ours wasn’t a Warren Buffet kind of success story, but we'd done pretty well for ourselves. As the owners of a small video production company in the sunny Caribbean, we had a decent stable of clients, more work than we could ever have wanted, and enough financial freedom to do crazy things…

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How to Succeed in Business in 2020

20% of small businesses fail in their first year. 50% of small businesses fail after five years in business. Only 40% of small businesses are profitable. 82% of businesses fail because of inconsistent or insufficient cash flow. These are just some of the harsh statistics you've got to face when you work for yourself. An even bigger downer is the fact that many of these failures have nothing to do with the quality of a product or service. Businesses are failing because they're falling down on the marketing and can't cope with the competition. Here's another statistic for you: there are…

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How to Market Your Business in 2020 with Video

The year 2020 marks the beginning of a brand new decade.  There have been seismic technological changes and dramatic business developments over the past 10 years. You can pretty much bet on this new decade also being packed with more monumental changes. As small business owners and entrepreneurs, the question is, how do you make these changes work for you? Sure, the digital world will continue to drive business. There will, however, be challenges to navigate.  Organic reach on social media platforms continues to decline. Meanwhile, businesses are pumping out more content to battle for the attention of online audiences.  Less organic…

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Christmas Video Marketing Ideas to Boost Your Holiday Sales

This is the second post in a two-part series on Christmas video marketing for your small business.   The Christmas countdown is well underway! Well, for businesses at least. Now, before you go getting hopelessly snarled in Christmas lights, or cringing at the thought of acrimonious visits from distant but not-distant-enough relatives, won’t you spare a thought…for your holiday marketing? In our previous blog, we tackled planning your Christmas video marketing strategy. Now, we want to help you with some actual ideas you can try in your holiday videos. The main mission of video marketing is to build and strengthen bonds…

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Plan A Christmas Holiday Marketing Strategy Using Video

This is the first post in a two-part series on Christmas video marketing for your small business.   Christmas is the most wonderful time of the year for many of us. The awkward holiday office parties, the indestructible, mould-resistant Christmas pudding, bare-knuckle fights for the last parking spot at the mall; no wonder folks spend the entire year counting down to the Yuletide season.  For businesses, it’s an opportunity to make hay while big spenders and bargain hunters go on the prowl in their tens of thousands. Video marketing can be a crucial ally in your campaign to be top-of-mind among…

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Why Winging It = Fumbling It in Video

"You can't wing your on-camera talk."  "Don't speak off-the-cuff in your videos.”  Blah, blah, blah.  Every video coach or on-camera expert delivers the same old boring spiel, right? Yes, those with television or video experience often quote from a similar playbook. That doesn’t mean, though, that the advice about not winging it on camera is a tired cliché. To be effective on video, you have to be prepared. What kind of world would it be if flight attendants assumed that everyone knows the safety drill? There's a reason it's necessary to hammer home the importance of preparation versus winging your…

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Video Equipment Kit for Beginners

Where to begin, where to begin? That's the problem, isn't it? When assembling a toolkit to build your video marketing machinery, it's easy to get bogged down by the sheer volume of choice. This isn't helped by the fact that many of us don't necessarily have technical backgrounds. Another stumbling block is the fear of the cost of video content creation. Yes, video equipment can be expensive, but for your purposes, it doesn't have to be. "At No Fuss Video, we're big on keeping the focus on the story of your business and less on the gear and gadgets you…

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How to Get Good Audio for Your Videos

"If a tree falls in the forest and no one is around to hear it, does it make a sound?” Okay, it wasn't our first choice to start off a blog post on audio for videos on a philosophical note. Still, that well-worn question raises an important point; will your marketing videos move the needle on revenues if audiences can't really hear what you're saying? That's right - the internet is chock-a-block with video content that, while well-intentioned, doesn't quite get out of the gate because of poor audio. Bad sound can take many forms. Or rather, it can sound…

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How to Light Your Videos with Artificial Light

This is the second post in a two-part series on how to light your videos. Even though this blog post is about artificial lights, it just makes sense to start out with a disclaimer - we've always been big fans of shooting with natural light. It's a topic that comes up regularly in our blogs and video posts. In all our books there are practically glowing tributes to the wonders of natural light for the video marketer. There is a saying in video that never gets old, no matter how often you're clubbed over the head with it: good lighting…

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