Blog Graphic: The Payoffs of Writing a Script for Your Videos

Should I Write a Video Script for My Videos

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The debate about scripts versus no scripts for your videos is over. Here’s why. 

Across social media, conversions on content—i.e. sign-ups and sales—are struggling. Content creation, on the other hand, is up because of the growing use of AI tools. Entrepreneurs and content creators are dumping daily truckloads of content on the internet.  

With millions of voices online today, it’s harder to get attention, impact and action out of your video marketing…harder but not impossible.

Even though the number of people creating video content has skyrocketed, it’s still a powerful tool to show off your expertise, forge connections and influence decisions in your target audience. However, you have to know how to use it to maximum advantage. 

To get ahead in a world flooded with content, you must produce standout, optimised videos to elbow your way through the cluttered online platforms. By writing a video script, you’re engineering your content to perform with bombarded audiences. 

Here’s what we’ll be addressing in this blog:

  1. What is a Video Script?defining a video script for video marketing purposes.
  2. Won’t Writing a Script for a Video Make the Creation Process Longer?actually, a script makes video production faster and more seamless.
  3. Won’t I Sound Unnatural if I Write a Script for a Video?busting a common myth about video scriptwriting.
  4. But Isn’t It Hard to Memorise a Video Script?how do you deliver your script without a teleprompter?
  5. All the Reasons You Need a Video Scripthow scriptwriting ramps up the performance of video content.
You can lose time on an ad-libbed video that falls flat OR spend time writing a script that will make your video a workhorse for your business. 

There’s no shortage of content creators showing you how to make more videos easier and faster with AI. The surging volume of content which ignited during the pandemic years exploded further when generative AI became available to the masses. 

So, if you want your videos to find audiences today, you must work to give your content a competitive edge. A well-written script increases the chances of your video getting viewers to slow their scroll and hear you out.

Scriptwriting may seem like extra work, but the business benefits that follow are hard to deny.

What is a Video Script?

A video script lays out the critical components of your video from beginning to end. It’s a roadmap for your messaging and the exact experience you want to create for viewers.

At its core, a script defines what you want to accomplish with your video and keeps your content grounded in your mission. 

In this blog, we’re focusing specifically on video scriptwriting for content marketing in a cluttered digital world.

Won’t Writing a Script for a Video Make the Creation Process Longer?

It’s much easier to just switch on the camera, hit the record button and start talking. Many people do. Easier, though, doesn’t always translate into faster.

Some folks think of video scriptwriting as a headache that draws out content creation. The opposite is true. Without a script guiding the production process, you can end up squandering hours sifting through a footage dump of you rambling on camera to try to stitch together a compelling narrative. 

Our personal experience: During our careers as television journalists and video producers, the creation process always started with a script. In that sense, we’ve never seen it as an extra step but the first step. 

As field reporters, we had to do live news reports. There were no smartphones or iPads around to clack out a quick script! Even so, we would sketch out the key points of our story on a notepad to form a script outline.

Even back then, audiences were busy. We had to work to attract and hold viewers’ attention. It’s no different today.

Audiences have major time demands, so your videos must deliver a great user experience with every second building impact. When you write a video script, it keeps your video on the rails and headed directly for the main goal for your audience and your business. 

Why not just have AI handle all the video scripting? 

Why should I bother writing video scripts? AI can handle all that.

No doubt, AI can churn out pretty decent video scripts saving you time and work. But in a noisy, over-commercialised online world, good scripts aren’t enough. 

Think about it. AI is creating good content for everyone. So what makes your content stand out over someone else’s? 

Good scripts are great, but you need scripts that convert.

For your videos to convert, they must be designed to connect with highly-sceptical audiences showered with content all day long. Leaving that task solely up to AI is risky. 

AI is best used as an assistant. Putting together the pieces that grab the fleeting attention of today’s audiences, connecting with them on emotional and logical levels and, ultimately, driving them to take action is a human skill. 

A script reflecting human sensibilities—ups and downs, failures and triumphs—resonates with audiences more powerfully than the generic, parrot-like output of AI. Achieving the aforementioned effect takes planning; planning we do in our scriptwriting. AI can do some of the heavy lifting. You, however, must lead the charge for your content to stand out from the digital noise. 

We want to be sure each video we create is doing exactly what we expect it to do for our business—attracting attention, nurturing our audience and driving conversions among them. Otherwise, we’re just producing videos that will get lost in today’s content flurry. 

That’s why we developed six video script templates for high-engagement videos that hit all the right notes with our viewers. If you want access to these formulas, sign up for our Profitable Video Script Toolkit. 

Won’t I Sound Unnatural if I Write a Script for a Video?

Many people are convinced that if they write a script for their video, they’ll look and sound stiff and unnatural on camera. 

The only time we’ve ever seen that happen is when people try to deliver their script word for word. You don’t have to do that at all. (Yes, some people read scripts word-for-word from teleprompters, but that’s a topic for another blog.)

A script is just a guide, keeping you on track with your messaging and the goal for your video. It doesn’t have to be delivered verbatim on camera.

Our personal experience: In our days as television reporters, we scribbled script outlines on the occasions we had to go live. It wasn’t about memorising what we’d written. The outline served as a reference point for specific details that had to be included in our on-camera presentation. 

Also, the script outline helped us feel comfortable with the information we had to share. An automatic side effect of that was we came across as natural on camera! When you have a firm grasp on what you need to say, that ease of presence shines through.

See your video script as a guide, not a document to be read line by line.

But Isn’t It Hard to Memorise a Video Script?

As mentioned, you don’t have to memorise a video script. It’s more about your key messages and their flow rather than recalling the exact words.

In your niche, you probably have a good idea of the important information on a particular subject. After all, this is the field in which you have working knowledge and experience.

Here’s where the video scriptwriting process comes in. Getting your information down on proverbial paper forces the brain to organise your points into a coherent format; one that makes sense to audiences. Writing a video script also refines your thoughts and ideas making it easier for you to express them on camera. 

Our personal experience: We often encounter petrified clients who believe they must remember their entire video script. Our counsel is always the same—the words on the page are THEIR thoughts, ideas and expertise. It’s all information that exists in their heads. 

So, we help them see the script as merely a guide rope, taking them from one point to the next. They don’t have to regurgitate it. The script just lays information out in a way that gently nudges their mind in the right direction. 

In our Profitable Video Script Toolkit, we have a training video on how to deliver a script on camera without a teleprompter. If you want access to it, then you’ll want to grab our toolkit.

All the Reasons You Need a Video Script

Writing a video script is one of the most calculated strategies you can use to get higher views, retention, engagement and conversions on your video content.

Anyone can create videos and post them online, but not everyone’s video content is scoring business results. 

A script does far more than give you words to say in front of the camera. It ensures your content is engineered for performance by mapping every stage of the viewer experience, from capturing audience attention to engaging them and motivating them to do something. 

Let’s break down what that looks like.

Better business results
The goal of creating videos is straightforward—you want viewers to take specific actions that will improve their lives as well as push your business along. 

When you write a video script, it ups the chances of getting a healthier return on your investment in content creation. The scriptwriting process is a guidewire directly to your video marketing goals.

Writing a video script encourages the application of thought and strategy. It makes the content creation process more intentional—developing a vehicle for your messaging that’s adapted for today’s crowded social media. Your videos will be viewer-focused and designed to trigger a certain response in the audience.  

Our personal experience: Creating a video that gets a great audience reaction isn’t difficult, honestly. A video of someone falling down the stairs is always a winner, getting huge views, comments and shares. 

Many of our clients come to us fixated on going viral. We advise them, though, to concentrate on the effectiveness of their videos rather than virality. Creating video content to move your business goals forward is the real prize. At any rate, falling down a flight of stairs for all of your videos is unsustainable.  

Your video scripts must speak directly to your target audience, not the biggest audience. The videos you create should be scripted with a formula to inspire the right viewers to take the next step with you. That’s the strategy of intention that runs through an effective video script. 

More views  
Before your video can deliver business results, you need to get it seen by audiences. 

Getting views is far more challenging today, though, because of the daily avalanche of content hitting the online platforms. For every video you post, a thousand more are falling in right behind it. 

Videos are auto-playing to audiences on social media based on topics they’ve shown interest in through their watch behaviour. That means a significant portion of the people coming across your videos have no idea who you are and whether your content is any good. A strong hook reduces the chances of them scrolling past your video.

Social media platforms want users to stay on their apps for as long as possible. So, the more people who choose to watch your video, the more the algorithms are incentivised to show it to wider audiences, thereby, increasing your views. 

The process of scriptwriting encourages you to be more focused on crafting an irresistible opening for your video. This is a big part of getting viewers to choose your video against all the others coming down the pike every minute. 

Higher retention  
Once you’ve gotten the attention of the audience, you’ve got to hold on to it. 

If more viewers are watching your video until the end that signals to the social media algorithms that your content has a high retention rate. This is another nudge for the algorithm to show your video to more people. 

A script helps you achieve higher retention because, during the writing process, you’re deliberately crafting an engaging narrative with an attention-grabbing hook, captivating visual storytelling elements and a compelling flow that builds as the video progresses.

A viewing experience that moves audiences
Writing a script forces you to decide on paper the best points to include in your video and the weaker ones to cut. This means only your most important content makes it into your video and, consequently, into the minds of viewers. 

Seeing your entire video on paper helps you pinpoint which areas need to be expanded, tightened or deleted to create exceptional content. Writing a script also results in the best flow and viewer journey for your video. Sometimes, you might find that you want to move a certain point higher or lower for a stronger effect.

If there’s one thing we’ve learned throughout our media and video production careers, it’s this: a successful video boils down to structured, effective communication. When you write a script, you lay out how you make the smooth transition from one point to the next in a way that keeps the viewer engaged.

A great video takes viewers on a captivating journey from the opening to the closing. 

Greater impact 
The online space is jam-packed with people rambling. 

Nothing drives audiences crazier than a video taking forever to get to the point. When you sidetrack your audience with side topics or tangents, the core message of your video loses impact. 

Scriptwriting forces order onto the disorder out of loosely structured thoughts. It wrestles chaos into sense—ideas and expressions viewers can absorb. It keeps you on track with the information your audience needs to hear, so they can get value out of your content without having to endure unnecessary fluff.

By making it easy for viewers to benefit from your videos then those videos will, in turn, benefit your business. 

Confidence on camera
Another benefit of scriptwriting is clarity when speaking on camera. 

While it may seem counterintuitive at first, a script helps ensure you deliver all the important stuff you want to share with your audience. 

When you write a script, you’re training your mind to grasp the material. The process of writing forces the brain to get clear on the message. A happy side effect of that is your brain subconsciously soaks up your key points and you become more familiar with the content. With a stronger grasp of what you want to say, you sound more knowledgeable and confident on camera. 

Additionally, a well-written video script breaks down information into bite-sized chunks which are easier to deliver smoothly on camera. 

Audiences are increasingly sceptical because of the avalanche of content in their faces all day. Being more confident, authoritative and compelling on camera is a massive competitive advantage for any entrepreneur. 

Knowledge and preparation are twin pillars of confidence. Preparing your knowledge before you speak on camera is what gives you real confidence in your videos.

Faster Production 
An idea pops into your head. Get in front of the camera and talk about it. Upload your video. Put your feet up and watch the views, engagement and conversions come in. 

We hate to break it to you, but video marketing rarely works that way. Any time and energy you think you’re saving up front, you’ll spend triple that amount on the back end. No video script = chaos when recording, a thousand takes, no planned B-roll, stressful editing…the list goes on.  

When you prepare what you’re meant to say in a logical manner that flows, you have fewer screw-ups during filming. Fewer screw-ups means faster, more efficient video production.

A script is a detailed plan of your video. Everything always goes more smoothly with a plan.

Easier repurposing of content
To succeed in today’s digitally-driven world, you have to be sort of omnipresent because the people you need to connect with are on several social media apps. 

Churning out content for multiple platforms is exhausting. Additionally, as entrepreneurs, we’re making videos to market our businesses. Content creation isn’t the main thing; it’s not the product.

The solution is to get the most mileage out of your content through repurposing. Out of one video, you can create many pieces of content. 

Writing a video script makes it easier to recycle your video into other forms of content like blogs, infographics, social media updates, emails or downloadable PDFs. Your video is worth more than you think. With a script, you can immediately create a range of content that will give you wider reach with just some minimal touch-ups and tweaking.

Our personal experience: When we started our coaching business, keeping up with content marketing felt like bailing a boat with a shot glass. A video on social media, a blog post on our website, a status update here, a witty quote over there; we were burning the candle at both ends. 

That changed when we started treating our video scripts as source material for content that would be posted everywhere. 

We conceive each video script like a bowl of cookie dough. That master cookie dough can be divided up and transformed with chocolate chips, coconut flakes or slivered almonds and served to audiences in different places. 

All our different types of content spring from an original master video script. They undergo minor adjustments to freshen up the angle or approach, making it relevant to specific platforms. Consequently, we spend less time feeding the content machine and more time helping our clients. 

A video script accomplishes multiple objectives, helping you create targeted, watchable, high-converting content that can be repurposed in many ways. 

Write a Video Script For Content With Maximum Impact

People keep talking up AI and how it’s making content creation easier. Fewer folks are talking about how AI content is turning up the noise in a world where you’re just trying to make your way. 

Entrepreneurs without a video strategy made for this new age will struggle to get visibility and profitability. Scriptwriting is a key part of that strategy.

When you write a script, you’re seeding your videos to get the best results with audiences and generate income across cluttered online platforms. You’re encoding your content to deliver certain outcomes—subscriptions, sign-ups and sales. 

Writing video scripts with strategy doesn’t come naturally, though. It’s one of the reasons we created a roadmap that makes it easier to create videos that will keep bringing in revenue for your business. If you want access to it, then sign up for our Profitable Video Script Toolkit.

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