Video Making Equipment for Beginners: Affordable Camera Gear to Record High Quality Video

Where to begin, where to begin?  That’s the problem, isn’t it? As an entrepreneur getting into video to expand your reach, trying to figure out the best video equipment for beginners can be a real head scratcher.  It’s easy to feel overwhelmed by the sheer volume of choice, particularly if you don’t have a technical …

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How to Record Clear Audio for Video: Simple Tips and Tricks

It’s one of those not-so-little details many video creators think they can gloss over.  The audio quality of your videos can determine whether viewers continue watching you or whether they click away to someone else’s content. Viewers are more likely to forgive (and just barely) bad video such as terrible framing, a picture that’s too …

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How to Light Yourself for Video with a Basic Lighting Kit

This is the second post in a two-part series on video lighting for beginners. Good video, that’s video that makes a visual impact with audiences, depends principally on 3 main factors: light, sound and image. The quality of any video, though, begins first with light.  People are doing videos as entrepreneurs to spread the word …

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How to Overcome a Fear of Being on Camera: Easy Tips Proven to Work

So, you’re sold on the immense power of video to promote your business, BUT the thought of appearing on camera is terrifying.   There’s overwhelming evidence that video can put more eyes on your brand, BUT you’re afraid you’ll mess up in front of thousands of viewers. Speaking on camera is now just another part (a …

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How to Do Video Marketing: A Beginner’s Guide

Competition out there is fierce! In a digitally-obsessed world, it’s easier than ever to start a business. From retailers, health and wellness coaches and course creators of every stripe—2020 was a watershed year for online businesses. With more people home-bound because of COVID-19 lockdown measures, the population of online entrepreneurs (hustlers?) exploded. The digital business …

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