How to Use Video to Create a Successful Online Course

This is the second post in a three-part series on making money with online courses. One of the questions that often comes from entrepreneurs testing the waters of course creation is, do I really have to go on camera to teach my material? Well, there are many course creators who simply use slides for their presentations. Others use screencast videos. As the name suggests, these videos record images of a computer screen. These are, technically speaking, videos and are a perfectly legit way to create an online course. There is, though, a difference between courses that perform well and those…

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How an Online Course Saved Our Struggling Business

This is the first post in a three-part series on making money with online courses. The phones stop ringing, clients begin peddling the old 'we'll get back to you' spiel, jobs dry up like water droplets on a hot skillet; these are the signs of a business in trouble. Ours wasn’t a Warren Buffet kind of success story, but we'd done pretty well for ourselves. As the owners of a small video production company in the sunny Caribbean, we had a decent stable of clients, more work than we could ever have wanted, and enough financial freedom to do crazy things…

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Reducing the Impact of Coronavirus on Your Business [Video]

There's no getting around it; the impact of coronavirus on business is huge. Global business and the economy are definitely confronted with significant challenges. While our health is the main priority, we can't neglect the health of our businesses. That's why it's so important to do everything we can to minimise impact of COVID-19. It's worthwhile to put some thought into how you can reduce the effects of the virus on your business prospects. Watch the video below for some suggestions on how you can use video to get around restrictions imposed by this disease and to, as far as…

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Should You Go on Camera for Your Online Course? [Video]

Create online courses that sell with one key strategy: put yourself on camera.  The potential of the online course industry is almost limitless. The value of the market is expected to climb to in excess of an astounding $300 billion by the year 2025!  As an online entrepreneur, you want to carve out a piece of that lucrative industry. But brace yourself! You're up against countless online course creators jockeying for space.   Still, you can develop an e-learning product that really hits home with students by adding this one ingredient—YOU. Watch our video below to learn how going on camera…

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Speaking Your Way to Success in 2020 [Video]

Business success in 2020 and beyond is all about inspiring and influencing audiences. Being a powerful speaker has never been more valuable than right now, in the age of video. The skills of communicating confidently and convincingly on camera to motivate audiences are now critical to staying ahead of the competition.  With entrepreneurs producing and posting a tonne of content online , browsers are naturally choosing the best and leaving the rest behind. By speaking to audiences on camera in a powerful way, you earn a piece of their precious, limited time and attention. Watch our video below to start learning one of the most…

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How to Succeed in Business in 2020

20% of small businesses fail in their first year. 50% of small businesses fail after five years in business. Only 40% of small businesses are profitable. 82% of businesses fail because of inconsistent or insufficient cash flow. These are just some of the harsh statistics you've got to face when you work for yourself. An even bigger downer is the fact that many of these failures have nothing to do with the quality of a product or service. Businesses are failing because they're falling down on the marketing and can't cope with the competition. Here's another statistic for you: there are…

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Should I Be Worried About My Accent? [Video]

So many business owners and entrepreneurs are insecure or self-conscious about their accents. They steer clear of speaking on stage or going on camera for fear of being judged harshly on their accents.  Yes, accent stereotyping does exist. But we shouldn't allow prejudices to hold us back from opportunities that can bring greater success. Embrace your accent. It’s a big part of your unique history and story. Your accent can be an asset to you. All you have to do is put in the effort to speak clearly. Watch our video below for some simple tips on how to be understood…

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The Ultimate Marketing Strategy for Your Business in 2020 [Video]

It's a noisy world out there and it's only getting noisier.  So, how do you get people to give your business a chance?  You see, in many ways, online marketing is a victim of its own success. The broad reach of social media platforms is precisely what has made them the hectic, crowded places they are today, packed with businesses competing for the eyes and ears of audiences.  Fortunately, there is a way you can get around the overcrowding across online platforms.  Watch the video below to learn how you can stand out among the constant hum of entrepreneurs hawking…

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How to Market Your Business in 2020 with Video

The year 2020 marks the beginning of a brand new decade.  There have been seismic technological changes and dramatic business developments over the past 10 years. You can pretty much bet on this new decade also being packed with more monumental changes. As small business owners and entrepreneurs, the question is, how do you make these changes work for you? Sure, the digital world will continue to drive business. There will, however, be challenges to navigate.  Organic reach on social media platforms continues to decline. Meanwhile, businesses are pumping out more content to battle for the attention of online audiences.  Less organic…

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10 Ways to Create Downtime to Recharge and Reboot During the Workday

This is the second post in a two-part series on why entrepreneurs need to rest, relax and recharge. What good are you to yourself or your business if you're laid up by burnout? A business can, at times, seem like a brand new baby you can't turn your back on. Come to think of it, even a baby sleeps. So how, pray tell, can you strike a balance between achieving business success and personal time? A great place to start is by changing those ideas of what constitutes taking a break. Some of us tend to be sort of all-or-nothing…

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