It’s becoming harder to drive sales with content marketing, and that’s also true with video. There’s just more competition than ever before. As an entrepreneur, you have to deal with a sharp rise in folks abandoning traditional jobs to squeeze in right next to you in the world of entrepreneurship. The result? More people are …
You’ve been churning out video content like a network TV station. You’re showing up on camera every day, sometimes several times a day, trying to build your audience, increase your influence and grow your business. When you look at the disappointing results of your backbreaking work, though, it’s enough to bring you to tears. What …
Let’s be honest—being in a room by yourself talking to a video camera isn’t exactly a natural behaviour. For humans, speaking to a ‘thing’ goes against our nature as social creatures. It’s no surprise, therefore, that people, who are normally well-spoken in everyday life, can become awkward and lost for words when talking to a …
As an entrepreneur getting into video to expand your reach, trying to figure out the best video equipment for beginners can be a real head-scratcher. It’s easy to feel overwhelmed by the sheer volume of choice, particularly without a technical background. Then, of course, there are fears about the cost of basic equipment for video …
As an entrepreneur, you’re using video to establish your expertise, boost your credibility and build connections. The videos you upload onto your online platforms are like a living calling card or CV. If that’s the goal then you’ll want to know how to record clear audio for video. Every video you shoot presents an opportunity for …
How to Record Clear Audio for Video: Simple Tips and Tricks Read More »
This is the second post in a two-part series on video lighting for beginners. As an entrepreneur, you’re doing videos to spread the word about what you have to offer. The main goal is to be embraced as a trusted, respected authority in your industry. These are the qualities that open more doors. Audiences subconsciously …
How to Light Yourself for Video with a Basic Lighting Kit Read More »
This is the first post in a two-part series on video lighting for beginners. Good lighting is one of the unsung heroes of great video. It can mean the difference between looking drab and looking fab for your audiences. In the world of video marketing, a little lighting know-how can go a long way towards …
How to Get Good Lighting for Video Without a Light Kit Read More »
You’ve avoided doing video for as long as you can because you have a fear of being on camera. Now that video is a fundamental part of the business world, though, there’s no more running from the camera. You know all the huge pluses that come with video. Still, you just can’t get excited about …
You’d have to go out of your way to miss how video dominates the digital world today—education, entertainment, communication, live streaming; it’s everywhere. That means any entrepreneur trying to build a thriving business should not ignore the most popular medium consumers are using to get their information. We’ve used video for years to promote, not …
The Must-Have Types of Videos for Marketing Your Business Read More »
Competition out there is fierce! From business consultants, health and wellness coaches, Facebook ad managers, and course creators of every stripe—the population of online entrepreneurs has exploded in recent years. Customers are bombarded with choice in almost every niche. That doesn’t mean there’s no space for you. It just means you’ve got some work to …